CancerSEEK market requirements
Thrive Earlier Detection (acquired by Exact Sciences) developed a pioneering early-stage cancer screening test, with the goal of incorporating earlier cancer detection into routine medical care.
I led our market access partnerships, generating patient and provider insights, manuscripts, and press
Defined the innovation partnership vision, strategy, and goals from product development through market launch
Translated voice of the customer research into product requirements and value proposition
Exploring Current Perceptions of Multi-Cancer Early Detection Testing Among Healthcare Providers
Multi-Cancer Early Detection ACCC Survey Results
Exact Sciences And Jefferson Health Commence Collaboration On Multi-Cancer Earlier Detection

Built the innovation partner strategy to inform product and customer experience requirements for market launch

Provider training content for partner onboarding