My Services

Commercial Strategy

  • What are our offerings?

  • Which markets should we focus on?

  • Which customers do we serve?

  • How do we win business profitably?

  • How do we grow most effectively?

Strategic Partnerships

  • Will partnerships help us succeed?

  • What type of partnerships should we consider?

  • What market opportunity could we unlock?

  • How do we do discovery?

  • Who are the stakeholders?

  • How will we measure success?

Product Management & Marketing

  • What’s our product vision?

  • What problem are we solving?

  • Who will use our product?

  • Should we build, buy, or partner?

  • How do we go to market?

  • How do we decide on our roadmap?

Health Writing

  • How does the audience feel about their health?

  • Can we increase health literacy?

  • What content do we need?

  • How do we say this in plain language?

Behavior Change

  • What’s driving current behavior?

  • What perceptions do people have?

  • What barriers exist?

  • How can we create nudges?

  • What impact would an intervention have?

Program Management

  • What are our KPIs?

  • Do we have a governance plan?

  • How are we doing against our goals?

  • Do we have the right resources?

  • Are all our stakeholders aligned?